Google Chrome is already the most-used web browser in the US, with a 44.5% market share.Īccording to the blog post, Google’s ad blocker will be turned on by default, screening content and flagging advertisements that don’t conform to standards laid out by the industry trade group Coalition for Better Ads. And antitrust experts and media industry leaders are concerned about any move that would give the tech conglomerates even more market power. However, the marketing world viewed the move more warily, with trepidation to the growing power of Google.Ĭurrently, Google and Facebook dominate the digital advertising industry the two companies reportedly accounted for 89 percent of all digital ad revenue growth in 2016 according to the IAB. When Google announced it would launch an ad blocker for its Chrome web browser in a blog post last week, consumers who bemoan the overuse of pop-up ads likely breathed a sigh of relief.
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